Our Story

Hi I’m Ellie, founder of elrosé, an independent, online womenswear boutique.

We pride ourselves on bringing you stylish, every-day wear that suits women of all ages and is flattering, yet modern and contemporary. Moving away from expensive items that can only be worn for a few special occasions, at elrosé, we provide distinctively chic, timeless, and flexible fashion that hides lumps and bumps and takes you elegantly from day through to night, all year round.

We’ve worked hard to ensure that each item is an every-day, durable, investment piece: easy and comfortable to throw on to go shopping for the day, but doesn’t compromise on style, and is perfect for dressing up to look more formal for the evening. Simplistic pairing is at the heart of our vision, so on every product page on our website, we’ve created potential styling options to highlight how versatile our pieces are and to show how effortlessly you can look and feel your best.

Our goal is to provide you with on-trend pieces which help demonstrate your unique fashion sense, without feeling like you’re trying too hard. And that’s exactly what the modern woman needs: simplicity but class.

I really hope you love this collection as much as I do and I can't wait to share how passionate I am about body confidence through the medium of fashion. Please get in touch with any feedback and/or questions, whether that be about sizes, styling options or anything else! I'd love to hear your thoughts and I want this to be a personable place where we can all come to feel confident in ourselves, proud of our bodies and of course, effortlessly stylish.

Thank you all so much for your support so far. 

With love,

Ellie x